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Register now for free Startup Ballarat masterclasses

12 February 2019

Have you ever wanted to learn more about human-centred design?

Now is your chance.

StartUp Ballarat is offering the community a chance to take part in a series of free masterclasses aimed at introducing participants to human-centred design, design thinking and innovation. 

The masterclasses will be delivered by Splendid Studios, Ballarat-based user research and customer engagement specialists.

Ideal for anyone currently exploring a startup business idea, the sessions have been designed to be highly interactive. They will explore the concepts which underpin a genuinely human-centric response to business opportunities and challenges; a key aim of the draft Ballarat’s Creative City Strategy and the related StartUp Ballarat program.

Registrations are now open for the following four sessions:

Thursday 28 February
Session one: Defining your business

This masterclass will introduce participants to value proposition, customer profiling and value mapping, assist to define a business model and help to understand the importance of a brand story.
Register online at

Thursday 28 March
Session two: Customer and competitor research

This masterclass has been designed to assist participants understand who their customers are, research analysis and competitor research.
Register online at

Tuesday 30 April
Session three: Applying design thinking and innovation

This session introduces participants to human-centred design, setting effective problem statement, blue water strategies, prioritisation techniques and product roadmaps.
Register online at

Tuesday 18 June
Session four: Prototyping and usability testing

Participants will be introduced to prototyping and learn how to test their digital products or physical services.

Register online at eventbrite.com.au

StartUp Ballarat is managed by City of Ballarat, with support from LaunchVic.

For more information visit startupballarat.com.au